May 20, 2024

By Lynda Kiernan-Stone, Global AgInvesting Media

AgriWebb, an agtech software platform for the livestock industry that provides farmers the ability to track animal location and manage forage rations, grazing, and animal wellbeing, announced it has secured AUD$11 million (US$7.3 million) in funding from existing investors Germin8 Ventures, Grosvenor Food & AgTech, and Telus Ventures, and new investor, Sweden-based industrial company Munters Group.

“The increasing interest from impact investors and corporate stakeholders in agtech underscores a collective commitment to thriving, sustainable agricultural practices,” said Justin Webb, co-founder and executive chairman, AgriWebb. “This is an exciting time for AgriWebb and the broader agricultural community.”

Founded in Sydney in 2014 by John Fargher, Kevin Baum, and Justin Webb, AgriWebb was started with the understanding that there’s a distinct difference between record-keeping, and being a data-driven livestock business.

Thus, the team launched a farm management software provider with a goal to transform the cattle and sheep livestock industries that today offers an end-to-end solution from basic record keeping to task assignments, forage and grazing management, weight tracking, and sales recording, giving unrivaled animal provenance traceability and data collection capabilities to range and herd managers.

Last year, the company saw multiple successes, including a deal with McDonald’s and other top global beef buyers, to provide sustainability data, and forged a strategic partnership with Cargill Animal Nutrition in Brazil, the country with the largest commercial cattle herd in the world. AgriWebb’s software is also being used by hundreds of American ranchers to track carbon emission reduction rates leading up to 2030. 

In only five months the company added 2 million head of livestock to its platform, and today, tracks more than 23 million head for 16,000 users across more than 150 million acres in 18 countries, generating data users can transform into powerful insights leading to a more profitable, efficient, and sustainable business and future.

“AgriWebb’s cloud-based solution for livestock management complements our portfolio of digital solutions well,” said Pia Brantgärde Linder, president of FoodTech, Munters. ”It supports our vision to monitor and optimize the entire value chain to improve sustainability and animal welfare.”

The company expressed how this funding is the start of an exciting new chapter, adding that their production map remains the same, but they are “doubling down” on their commitment to increase efficiency, profitability, and sustainability, with novel updates soon to be released, including highly anticipated grazing features that have been requested by customers.

The funds will also go to enhancing the company’s capabilities in connecting on-farm data with global food brands and retailers as companies work to meet newly enacted regulatory requirements such as California’s SB253 climate disclosure legislation and the EU’s Sustainability Green Deal. 

“Since our initial investment in 2017, AgriWebb has consistently demonstrated its ability to lead and innovate in the agtech space,” said Anthony James, managing partner, Grosvenor Food & AgTech.

“This additional investment underscores our confidence in their vision and leadership and reaffirms their alignment with Grosvenor’s commitment to sustainability in food and agtech and our broader real estate activities.”

~ Lynda Kiernan-Stone is editor in chief with GAI Media, and is managing editor and daily contributor for Global AgInvesting’s AgInvesting Weekly News and Agtech Intel News. She can be reached at lkiernan-stone@globalaginvesting.com.

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