March 21, 2024

photo credit: Agrovision

By Lynda Kiernan-Stone, Global AgInvesting Media

Headquartered in the U.S., Agrovision is a vertically integrated global superfruit platform with world-class operations in the world’s most optimal micro climates. In less than 10 years, the company has become a global leader in the premium blueberry category, is currently scaling up in premium raspberries, and expanding into blackberries and cherries. 

In support of its continued growth trajectory, the company announced it has secured its largest equity financing to-date led by Los Angeles-based Aliment Capital – a global investor in commercially established businesses with proven technologies as part of their broader commitment to improved productivity, efficiency, and sustainability in the food and ag supply chain, along with the nutrition and health verticals. 

Agrovision explained that food and agriculture is the second-fastest growing industrial sector in the world with a current market value at $13 trillion and employing almost 40 percent of the world’s population. Within this sector, premium berries alone are expected to grow to a value of $10 billion by 2030.

Agrovision continues to gain precedence in this dynamic segment, leveraging its unique global footprint of micro-climates, access to proprietary premium genetics, advanced data analytics, and vertical integration to deliver the ultimate healthy snack under its Fruitist and Big Skye brands.

“Agrovision is a scaled, global operator in a large and growing market driven by secular consumer trends and strongly reaffirms our thematic focus on ‘food-as-health,’” said Ben Belldegrun, co-founder and managing partner, Aliment Capital.

“We are enthusiastic to partner with a leading management team and board, who are at the forefront of bridging agricultural productivity and genetics, nutrition and environmental sustainability, to drive the company’s next chapter of growth.”

Agrovision invests heavily in new genetics, AI, and other proprietary technology to deliver its superfruit with greater efficiency and productivity while adhering to its three-pronged sustainability model:

~ Increase the biodiversity of ecosystems and ecological functioning in the regions in which it operates; 

~ Mitigate climate change; and,

~ Improve the quality of life for the local population and communities. 

The company stated it is proud to be aligned with 11 of the UN’s 17 Sustainable Development Goals (SDGs) and has garnered recognition for these efforts, earning multiple awards and distinctions.

With the capital gained through this new funding, Agrovision will continue on its path of global expansion, distribution, product development, and technology while it persistently scales its differentiated, year-found product offerings. 

“We are excited to close this partnership with a leading growth capital investor in our industry, a testament to our strategic vision and the opportunity we have to inspire consumers to live healthier lifestyles,” said Steve Magami, co-founder, CEO and executive chairman, Agrovision.

“Agrovision is fully committed to reliably advancing the highest quality superfruits to consumers for healthier snacking 365 days a year, as we continue to build on our legacy of operational excellence in sustainable agriculture.”

~ Lynda Kiernan-Stone is editor in chief with GAI Media, and is managing editor and daily contributor for Global AgInvesting’s AgInvesting Weekly News and  Agtech Intel News, as well as HighQuest Group’s Unconventional Ag. She can be reached at lkiernan-stone@globalaginvesting.com.

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