April 9, 2024

By Lynda Kiernan-Stone, Global AgInvesting Media

Ceres Imaging, the first and only agtech company on the market that states it has a track record of developing data and analytics that benefit both growers and financial services, announced the launch of Portfolio Insights (PI) – a new AI-enabled platform to simplify agricultural asset management.

Managing a portfolio of farmland assets comes with its unique set of challenges that can vary depending on location, scale, or type of crops grown, and can fluctuate rapidly due to the volatility of market conditions. This suite of tools provides agricultural investors, lenders, crop insurers, and growers a simplified method of collecting, analyzing, and visualizing the entirety of their farmland portfolio data to make better and faster decisions. 

“Historically, acquiring and managing underutilized and undercapitalized farmlands involved time consulting manual processes,” said Ramsey Masri, CEO, Ceres. “Now with PI, these tasks can be automated and leverage accurate plant and field level data.”

“Past  processes to execute these tasks result in inefficiencies, inaccuracies, and data fragmentation, making it challenging to effectively accomplish tasks like land acquisition due diligence, contracting with management companies, finding the right insurance, managing the farmlands, and reporting to investors.”

In answer, Ceres launched this one-stop solution to help stakeholders acquire, manage, and insure all of their farmland in one platform offering multiple benefits:

~ Scalable due diligence and monitoring processes through remote assessments of targeted properties. 

~ Increased operational efficiency by optimizing site visits. 

~ De-risking investments from plant and field-level insight validation offered by landowners and farm operators. 

~ Standardized and streamlined stakeholder reporting. 

~ And the rapid identification of fields at risk of under-performing, and the prioritization of interventions to safeguard yield.

Likewise, teams engaging with PI would also have the ability to compare field performance to a cohort of similar fields; assess the historical performance of farm operator practices; identify, delineate, and quantify vegetated and non-vegetated areas of fields; track planting dates to automatically understand the growth stage of annual crops; and get a comprehensive view of the perennial and annual holdings being considered for acquisition through accurate, aggregated tree and vine counts and productive acreage assessments. 

“To an end, PI lets us bring our solution to all the major players in the agribusiness ecosystem and help them reduce risk in their business,” said Anubhav Sharma, head of product marketing, Ceres.

“The versatile data analytics platform enables growers, large agribusinesses, capital management, and insurance groups to make faster and smarter decisions.”

~ Lynda Kiernan-Stone is editor in chief with GAI Media, and is managing editor and daily contributor for Global AgInvesting’s AgInvesting Weekly News and Agtech Intel News. She can be reached at lkiernan-stone@globalaginvesting.com.

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