By Gerelyn Terzo, Global AgInvesting Media
After recently clinching key backing from private equity firm L Catterton, Good Culture has done it again. Earlier this month, the fast-growing cultured dairy brand with a mission to reinvent cottage cheese, secured a $55 million investment from SEMCAP Food & Nutrition, aligning with investor interest in food brands positioned around clean-label formulas and shifting consumer preferences. SEMCAP has also been busy of late, closing its inaugural Food & Nutrition fund last month with $125 million in capital commitments. Boasting a reported valuation of over $500 million, Good Culture has been growing sales hand over fist and attracting backers across the food and finance spectrum.
The investment deepens SEMCAP Food & Nutrition’s involvement with Good Culture amid a partnership that began five years ago with a shared vision to capitalize on shifting consumer demand for simpler ingredient lists and high-protein foods. With private equity firm L Catterton as majority owner, the additional capital provides a boost for Good Culture to scale distribution and broaden its product lineup as it pushes further into the North American market. From SEMCAP’s perspective, the deal reflects a broader focus on food brands that have moved beyond concept stage and are executing against demand trends reshaping the modern dairy category.
Cottage cheese is making a comeback in the U.S. market. Cottage cheese is staging a serious comeback in the US market. Retail sales leaped 20% over the year leading up to mid-2025 compared with the prior 12-month period, per Circana data cited by CNN. Grocer Albertons CEO Susan Morris said on a recent earnings call, “I had to double check the numbers, but cottage cheese is actually a strong growth category.” Good Culture’s TikTok campaign has been a positive catalyst, with the company describing demand as “wild” and having a difficult time keeping inventory stocked.
Good Culture Co-Founder and CEO Jesse Merrill stated, ‘We are incredibly grateful to the SEMCAP team for believing in Good Culture from the beginning. They saw our potential to reinvigorate a sleepy, overlooked category and delivered the operational expertise and partnership necessary to turn that potential into market leadership. We are excited about this next phase of growth together.”
SEMCAP Food & Nutrition Managing Partner John Haugen said, “Since our first meeting with Jesse and his team, we’ve been energized by their ambition to reinvent a dormant category and conviction that cottage cheese could be reimagined for today’s consumer. This new investment demonstrates SEMCAP Food & Nutrition’s continued execution against our strategy of backing brands with real momentum and meaningful impact. We look forward to continuing this very successful partnership to build even more value at Good Culture.”
Participants in SEMCAP’s Food & Nutrition strategy include Fresh Del Monte, Farm Credit Canada and Securian Financial, through its Minnesota Life subsidiary, alongside food industry brokers and management teams from within SEMCAP’s portfolio holdings.
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