By Gerelyn Terzo, Global AgInvesting Media
Just Climate, a specialist investment firm founded by sustainable investor Generation Investment Management, has unveiled an update on its natural climate solutions strategy. The London-based platform has secured a total of $375 million to date from a wide range of institutional investors, including pension funds, asset managers and institutions. This capital infusion bolsters the firm’s Natural Climate Solutions strategy, first announced in 2023, while also marking an investment in AgroStar, an India-based agtech company, the strategy’s third deployment.
Just Climate’s investor lineup features firms like Achmea Investment Management, the Environment Agency Pension Fund and Royal Bank of Canada. (RBC). The firm’s Natural Climate Solutions strategy is built around backing products and services that can reshape how land is managed at scale. The platform is led by a growth equity team and supported by specialists in science, policy, impact measurement and operations, reflecting a blended approach that spans both finance and on-the-ground execution. The goal is to generate competitive financial returns while targeting projects with the greatest potential to deliver climate and nature benefits.
Just Climate’s strategy invests in targeted sectors to evolve land use, water management and waste practices, supporting efforts toward net-zero emissions and biodiversity enhancement. Improving farmland management with food production, water strategies and waste reduction unlocks scalable opportunities, such as nature-based fertilizers and pest solutions to supplant traditional chemicals, new models for financing and executing restoration projects as well as cutting-edge technologies for measuring outcomes in carbon storage, water efficiency and ecosystem vitality.
Just Climate’s stake in AgroStar marks yet another step toward tackling these issues head-on. India grapples with mounting hurdles in agriculture, including escalating climate shifts and dwindling water resources, compounded by a heavy dependance on chemical fertilizers that drive up greenhouse gas emissions and erode soil quality along with biodiversity. Meanwhile, crop yields on Indian farms lag behind global benchmarks, and farmers’ earnings have struggled to match the pace of broader economic expansion.
AgroStar’s mission is to help smallholder farmers improve their income and livelihoods through climate-resilient practices and solutions. The agtech attempts to tackle the core issues of farming inefficiencies and ecological harm by connecting with millions of growers via its online platform and thousands of retail outlets. The firm offers a lineup of in-house products, such as high-quality seeds and sustainable substitutes for synthetic fertilizers, combined with on-the-spot crop advice, financing options and connections to buyers. Farmers using the service see boosted harvests and trimmed expenses, while these benefits align with sharp drops in chemical fertilizer, pesticide and water consumption. With Just Climate’s backing, AgroStar plans to ramp up its store footprint and diversify offerings to reach more growers throughout India.
Last year, Just Climate’s Natural Climate Solutions strategy onboarded the California State Teachers’ Retirement System (CalSTRS) as its institutional investment anchor, joined by Microsoft’s Climate Innovation Fund in the corporate anchor position.
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