May 7, 2015
Israel-based food startup, DouxMatok, claims it is transforming how sugar is tasted by humans, and how it is utilized by the food industry.
Expanding upon research conducted in the U.S. and UK, the company’s technology will allow for the reduction of sugar in foods by 30% to 60% without any effect upon taste.
Through a laboratory process which requires no artificial chemicals, DuoxMatok can modify how sugar molecules interact with taste receptors on the tongue. The system through which humans taste food is inefficient, with many sugar molecules moving through the mouth without registering with taste receptors – meaning humans eat sweet foods without tasting their full sweetness, requiring food companies to add more sugar than is needed to achieve a certain taste.
DouxMatok’s technology coats each sugar molecule onto organic ‘carriers’ using a natural mineral which transports each sugar molecule to a person’s taste receptors, significantly reducing the amount of sugar needed to gain the same taste profile.
There are multiple potential application and benefits of DouxMatok’s technology – not only can it improve the health profile of countless foods, it also has applications in the health and beauty sector through use with xylitol in products such as toothpaste and mouthwash.
The company is currently seeking to raise $4 million in its second round of fundraising, and is looking to partner with investors or players in the sugar industry interested in taking the technology to market.
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