By Lynda Kiernan-Stone, Global AgInvesting Media
CNH Industrial – the name behind some of the most recognized agricultural equipment brands including Case IH, New Holland Agriculture, and STEYR – announced it is launching CNH Industrial Ventures, its own strategic investment arm.
This vehicle is being seen by the company as a next step in its role as a pioneer in the ag and construction industries, providing the framework by which to accelerate time-to-market for valuable innovations that boost productivity and advance its work toward achieving ESG targets.
The company stated that it also sees CNH Industrial Ventures as a means by which it can capitalize upon its expertise and influence in order to attract “tomorrow’s big thinkers” that are redefining the trajectory of food production and construction.
Strategic investments in agtech and digital startups have always played a key role in supporting CNH Industrial’s product offerings and capabilities, and this new investment vehicle will allow the company to directly engage in finding new customer-facing solutions, which in turn, CNH will provide market validation and growth for its partners.
The fund will build upon successful existing minority stake investments by CNH with partners such as:
Augmenta– A U.S. and Greece-based company and creator of the Augmenta System – the world’s first real-time camera and AI-driven VRA hardware platform that can be retrofitted to pre-owned farming equipment.
Bennamann – A UK-based creator of a circular economy model for livestock agriculture by capturing the fugitive emissions from manure slurry lagoons.
Gearflow – A U.S.-based equipment, parts, and tools supplier.
Geoprospectors – An Austria-based provider of motorized measuring systems to detect and evaluate different soil structures.
Monarch Tractor – A U.S.-based producer of zero-emission electric tractors.
The Westly Group – A U.S.-based investor with the intent to disrupt conservative industries.
Zasso – A Switzerland and Brazil-based developer of a patented electric weed control system.
“The launch of CNH Industrial Ventures is an exciting milestone that further enhances our commitment to innovation,” said Michele Lombardi, senior vice president, corporate development, CNH Industrial.
“With a strong partnership approach in mind, we aim to leverage our extensive competencies, market reach and asset base to help rapidly growing companies that are redefining the future of agriculture and construction,” Lombardi continued. “This structure will continue to expand our ability to increasingly deliver customer-inspired innovation, enhancing their noble work of feeding and building a more sustainable world.”
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– Lynda Kiernan-Stone is editor with GAI Media, and is managing editor and daily contributor for Global AgInvesting’s AgInvesting Weekly News and Agtech Intel News, as well as HighQuest Group’s Oilseed & Grain News. She can be reached at lkiernan-stone@