May 10, 2018

Precision ag and data management solutions company Farmers Edge continued its spate of activity by announcing a new partnership with Raven Industries, Inc., a leader in the application control market. The marketing and collaboration agreement will see the two companies working together to develop new precision agriculture technologies and expand Farmers Edge’s digital agronomy and risk management solutions in key markets.

Raven Industries provides precision agriculture technologies such as field computers, application controls, guidance and steering, wireless connectivity, and cloud-based data management. Farmers Edge services over 22 million acres worldwide with precision digital solutions that integrate field-centric data, software, data processing, predictive modeling, and advanced agronomic analytics.

Pairing of Data and Controls 

The collaboration will unite Raven’s precision agriculture hardware with Farmers Edge precision digital solutions and on-farm data points.

“Facing low commodity prices and shrinking profit margins, growers must base their critical farm management decisions on the most comprehensive and accurate information possible to optimize revenue potential,” says Wade Barnes, president and CEO for Farmers Edge. “Joining forces allows both companies to demonstrate to growers how to maximize precision technology based on their specific needs.”

“Partnering these best-in-class technologies provides our customers with a powerful opportunity,” said Brian Meyer, division vice president and general manager of Raven Applied Technology. “This collaboration will empower growers and ag retailers to do more with their data, making better decisions and, ultimately, increasing efficiency and improving yields.”

By David Nitchman, GAI Media