Australia’s largest dairy exporter states that the Middle East and North Africa (MENA) region is forecast for significant growth. In 2011-12 exports to the MENA region of dairy products from Victoria were worth $285 million. This number represents only 10% of the total market, pointing to significant untapped potential for further export growth. The MENA region is the second largest diary importer in the world importing 1.2 million tons of dairy products valued at $3.8 billion.