Food startups have raised in excess of $750 million so far this year, and the sector is on pace to pass the $1 billion benchmark reached last year, according to CB Insights. Indicative of this trend is news of a new, successful $15 million fundraising round led by Bauer Venture Partners for online recipe and food delivery service Yummly, giving the company a valuation of $100 million.

 

Located in Redwood, California, Yummly is another player in the crowded online food space. The company takes recipes submitted by online users and recommends alternative recipes or foods that the user might appreciate. In addition, through an integration with Instacart, Yummly users can place orders for recipe ingredients and have them delivered on demand.

 

The company plans to use the latest financing from Bauer Ventures and previous investors, including Physic Venture and Unilever Ventures, to expand its product line and to fund the formation of new partnerships.

 

Under the financing agreement, Bauer Venture Partners president, Sven-Olof Reimers, will assume a seat on the company’s board of directors.

 

Other investors in Yummly include Harrison Metal Capital, Intel Capital, and First Round Capital.