After falling in 2012 because of high feed prices, Brazil’s poultry association Ubabef predicts the industry will recover in 2013 with a 3% increase in chicken exports. Higher demand from Asian and African countries and increased focus on higher valued processed poultry should drive the recovery. Brazil, which is the world’s largest chicken exporter accounting for 39.7%of the world’s exports (the U.S. is second with 32.5%) is also looking to gain control in emerging markets in India, Indonesia and Malaysia.