Hostess Brands LLC is engaged in talks with Toronto-based OMERS Private Equity, the buyout arm of the Ontario Municipal Employees Retirement System, regarding the acquisition of Canada’s Give and Go Prepared Foods Corp., according to Reuters.

 

OMERS has been reportedly been seeking to pursue either a sale or an initial public offering (IPO) for the manufacturer of ‘thaw-and-serve’ baked goods, which it hopes would be valued at as much as $800 million, according to unidentified sources.

 

If a deal were to materialize, it would link one of the biggest baked goods companies in the U.S. and its historic Twinkies with Canada’s popular Two-Bite Brownie product and Give and Go’s Kimberly’s Bakeshoppe cupcakes.

 

OMERS purchased Give and Go, which supplies private label thaw-and-serve products to retailers in Canada, the U.S., Mexico, Australia, Europe, and Japan, from private equity firm, Kilmer Capital Partners in 2007 according to Altassets.net.

 

Hostess, which is owned by Apollo Global Management LLC and investor C. Deal Metropoulos, was considering the possibility of its own sale earlier this year, but opted for a future IPO which it views as more lucrative. However, the company has not taken action on these plans as of yet, reports Reuters.