Proagrica, a provider of farm management software, has announced that it has entered into a definitive agreement to acquire the entire issued share capital of Stillwater, Oklahoma-based precision ag services company SST Software. The deal is expected to close before the end of Q1 2018, after which SST will continue to trade under the SST brands alongside Proagrica’s current product portfolio. SST’s current CEO Matt Waits will continue to lead the organization.
“This is an important commitment to Proagrica’s development, particularly in North America,” said Graeme McCracken, managing director of Proagrica, in a company press release. “We are delighted that our two businesses will come together to combine our solutions, customer focus and vision to deliver what I believe will be a unique solution that will provide insight into the fragmented agricultural supply chain. The combination of Proagrica’s key competencies of data connectivity and data analytics, and SST’s focus on the agriculture retail and agronomy services segment means we can better serve those who advise and sell to farmers.”
Proagrica is part of the RELX Group, a global provider of B2B information, data services, analytics tools, and workflow solutions across multiple industries. Its farm management software has applications for both arable and livestock operations.
SST has been operating for over 20 years, offering structuring and managing spatial data services for the agricultural industry. The company’s agX Platform, a geospatial farm data platform that transfers data from system to system, allows for efficient data transfer, transparency, and insight.
“Today, farmers are collecting more data than ever,” said SST CEO Waits, “but the value of those data assets are not being fully realized due to the lack of digital compatibility in the market. Retailers, seed companies, pesticide manufacturers, and equipment companies all provide valuable services to growers, but growers cannot freely participate with these offerings due to data incompatibility. Proagrica represents a truly independent offering to the market that is focused on unlocking the value of data through seamless and trusted integration of the agricultural supply chain. Our two companies coming together will bring opportunities to all participants in agriculture and I am looking forward to working with the Proagrica team and our customers to bring this to reality.”
By David Nitchman, GAI Media