In a move to gain entry to the sports nutrition, protein drink, and snacks market in the UK and Ireland and beyond, Ireland-based agribusiness, Aurivo Co-operative Society has acquired London-based sports nutrition company, My Goodness Ltd for an undisclosed amount.
My Goodness Ltd owns the Food Goodness Shakes brand, and the hydration and energy brand, Nectar, and is a fast growing nutrition business in the UK and Ireland that is poised for expansion into international markets. My Goodness has an expanding customer base, and new product developments to be launched, giving Aurivo the ability to leverage the acquisition to become a leader in the dynamic sports nutrition sector.
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