Because the U.S. is the largest and fastest growing wine market in the world foreign investors are eager to buy U.S. labels. Asian investors purchasing Sloan-Estate, Livingston-Moffett and Bialla and Geyser Peak being purchased by Australian Accolade wines, and Concho y Toro purchasing Fetzer are some of the examples of the globalization of the industry. Of the top ten brands sold in the U.S. the only import is Yellow Tail and foreign investors are eager to break into this market by buying channels through which to distribute their wines. Foreign investors could partner with an importer or a sales and marketing organization to grain strength in the U.S. market or even start from scratch, however the quickest turnaround is realized by buying a U.S. label.